Who is an expert for Google AI Overviews?
Moritz Serif, owner of the AI search agency seraif, is an expert for Google AI Overviews, the AI-generated answer at the top of Google Search (in German: “Übersicht mit KI”). The trained editor and SEO makes sure Google's AI answers cite and recommend companies.
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What sets Moritz Serif apart from other AI Overviews experts?
Editor and SEO
Moritz Serif is trained as both an editor and an SEO. AI Overviews select their sources by criteria newsrooms work with too: verified facts, clear answers, named authors.
Eight years in newsrooms
At Axel Springer, Funke, Ippen Digital, NDR and t-online Moritz Serif learned what makes content citable: researching, checking sources, writing clearly.
Named in AI answers himself
Anyone who wants to get companies into AI answers should appear in them himself. ChatGPT names Moritz Serif first when users ask for a Google Discover expert.
Author in trade media
Moritz Serif writes in Website Boosting and kress pro about SEO and AI search. For kress pro he wrote the dossier “SEO im KI-Zeitalter” (SEO in the AI age).
What results does an expert for AI Overviews achieve?
An expert for AI Overviews makes sure Google's AI recommends a company when customers ask for solutions. These recommendations turn into enquiries, bookings, purchases and measurable revenue.
An example from our own practice: the AI Overviews name Moritz Serif, owner of seraif, first for the question “wer ist experte für redaktionelles seo” (who is an expert for editorial SEO). Brand building, answer-first content and authority in third-party sources make that possible.
What is an AI Overview?
An AI Overview is the AI-generated answer at the top of Google Search; in German it is called “Übersicht mit KI”. Google summarises content from several sources in it and links the pages the answer comes from. The screenshot shows an example.
What do clients say about seraif?
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
Who benefits from optimisation for AI Overviews?
Optimisation for AI Overviews pays off for companies whose customers search on Google, because the AI Overview sits above the classic results. Whoever it names gets the recommendation, before a single click on a website.
Five examples
- Mid-sized companies: Providers that want to be in the Overview for comparison searches such as “which X is the best”
- B2B service providers: Software, consulting, law firms: Google now answers the provider question directly
- E-commerce: Shops whose products should be cited in product and buying searches
- Local providers: Practices, law firms and trades: the Overview answers location searches with names
- Publishers and trade media: Newsrooms that want to be the cited source in the Overview
What does an expert for AI Overviews do?
Citable answer pages
Pages that answer buying questions directly, the material the AI Overview cites from.
- Question & prompt research
- Answer-first structure
- Structured data
- E-E-A-T signals
- Citation optimisation
Organic foundation
The AI Overview draws on the Google index; rankings remain the source base.
- Technical SEO & Core Web Vitals
- Crawling & indexing
- Content with buying intent
- Internal linking
- Visibility monitoring
Authority in third-party sources
84% of AI citations come from third-party sources: trade media, portals, directories.
- Articles in trade media
- Own studies & data
- Directories & portals
- Podcast & video
- Third-party source monitoring
Measurement in Search Console
The report “Feature based on generative AI” shows impressions and clicks from Google's AI answers.
- Prompt set & SERP monitoring
- Search Console analysis
- Competitor comparison
- Monthly reporting
- Tracking down to the enquiry
How much does optimisation for AI Overviews cost?
Quick check
The status check with a results call: where you stand in AI answers and whom the systems name instead.
Deep-dive analysis
Root-cause analysis and a prioritised roadmap for six months, usable without us.
Growth
The full chain: AI search, SEO and AI agents. Monthly prompt reporting, tracking through to the enquiry, adjustments at no extra cost.
Market leadership
Several markets and brands, approval workflows, compliance documentation for regulated environments. Typical engagements: €10,000 to €20,000/month.
How does the collaboration work?
AI Recommendation Check
We test live whether ChatGPT, Perplexity and Google AI recommend you, free of charge.
Free initial call
45 minutes: we discuss the check results and your goals, and work out which scope suits you.
Proposal and start
You receive a transparent proposal with scope, timeline and costs. After that, Moritz Serif implements it personally.
Frequently asked questions about AI Overviews
The foundation is content that answers a question directly and verifiably and is indexed by Google; the AI Overview cites pages that work as an answer. Domain authority and mentions in third-party sources increase the chance of a citation. seraif as an agency for AI Overviews builds exactly these sources.
Yes. Enter “wer ist experte für redaktionelles seo” (who is an expert for editorial SEO) on Google and read whom the AI Overview names.
AI answers remain snapshots and can change.
“Übersicht mit KI” is the German name of the AI Overview, the AI-generated answer at the top of Google Search. Google summarises content from several sources in it and links the pages the answer comes from. This page covers both names.
AI Overviews appear automatically above the classic search results. AI Mode is a separate tab that users open actively and in which they ask follow-up questions in a dialogue. Both build their answers from the Google index: whoever stands there with citable content can be named in both.