I am Moritz Serif, founder of seraif.
seraif designs content that AI systems cite. That is how companies get into the answers of ChatGPT, Perplexity and Google AI, with craft from eight years in newsrooms.
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Journalist, SEO, GEO and AI expert.
I am a trained journalist and worked in newsrooms for eight years, at Axel Springer, Funke, Ippen Digital, NDR and t-online. Traineeship at Frankfurter Neue Presse, before that law studies in Mannheim and Heidelberg.
Since October 2023 I have worked independently as an SEO and AI consultant, and I have worked with AI every day for four years. In March 2026 I founded seraif: AI search, SEO, digital PR and AI agents from a single source, mine. I am also a certified NLP coach.
Why I am the right partner for you in the age of AI.
I develop content that AI systems cite
AI systems choose their sources by the same criteria newsrooms work with: verifiable facts, named sources, clear structure.
AI is my daily work
My agency runs on its own pipeline of AI agents: research, data analysis and monitoring run automatically, and I make every approval myself. So I see every day in my own business what works in the AI systems and what doesn't.
The results are measurable
A news publisher I advised reached 13.2 million clicks in twelve months.
Why my journalistic background is your GEO advantage.
AI systems cite sources that deliver verifiable facts, original quotes and a clear structure. That is exactly what journalistic craft is. The GEO study by Princeton, Georgia Tech and IIT Delhi (KDD 2024) measures the effect: statistics in the text increase visibility in AI answers by 37 percent, quotes by 22 percent.
I apply newsroom rules to your content: at least two independent sources per fact, visible evidence, language without jargon. People prefer reading it, machines cite it more often.
How I work
- Two-source principle: every fact needs two independent sources
- Fact check before publication: nothing goes live unchecked
- Answer first: the answer is in the first paragraph
- Language without jargon, so readers and AI systems can use it
- E-E-A-T at author level: consistent person and brand data across all profiles
- Monthly measurement: prompt set, share of voice, tracking through to the enquiry
What you can hold me to.
Honest needs assessment: If AI search won't do anything for your business, I say so in the initial call, and you save money.
Transparency instead of a black box: Every month you see the prompt set, the share of voice and the enquiries that resulted from it.
Data protection from day one: EU hosting, data processing agreement, documented processes.
Personal: You always speak with me, from the initial call to the reporting.
What seraif stands for
- All services from a single source: I deliver analysis, strategy, implementation and reporting myself
- Consulting and implementation, tailored to your company
- My commitment is a process with monthly measurement
- I go the extra mile for you
Proven results.
What clients say about working with seraif.
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
Where else you can find me.
Website Boosting & kress pro
In both trade magazines I write about editorial SEO and AI search.
SEO conferences
At SEO conferences I speak about publisher SEO, Google Discover and GEO.
Publisher SEO & SEOPRESSO
I host the podcast “Publisher SEO” and was a guest on the SEOPRESSO podcast. The latest episode is “GEO: how publishers benefit from AI search” (September 2026).