Results in AI search.
How do you achieve results in AI search? These examples show how it works.
Or start with the free AI Recommendation Check?
Named first by ChatGPT.
ChatGPT names Moritz Serif, the owner of seraif, first when users ask who is an expert for Google Discover. The screenshot below shows the answer.
For a news publisher we keep anonymous, SEO formed the foundation for mentions in AI answers. Journalistic quality pieces that other media picked up were especially important. The client gained backlinks and mentions that fed into AI search visibility.
What worked for the publisher
- Classic SEO: clean technology, clear site structure, internal linking
- Authority and E-E-A-T: named authors with proven expertise
- Authority map: the newsroom produces the topics where it has the greatest authority first
- Unique content: stories and data that exist nowhere else
- Topic planning: we planned and prepared events from an SEO perspective in advance
Who is an expert for editorial SEO?
Another example: Google's AI Overviews name Moritz Serif, owner of seraif, first for the question “wer ist experte für redaktionelles seo” (who is an expert for editorial SEO). Achieving this result required brand building. In AI search it is also important to create relevant answer-first content.
What gets companies into AI answers?
Answer-first topics
Every page answers a real customer question in the first paragraph, fully citable for ChatGPT, Perplexity and Google AI.
- Prompt research & monitoring
- One page per prompt
- Answer first, following the pyramid principle
- Citation-worthiness: figures, sources, dated facts
- E-E-A-T audit
Organic foundation
Authority with Google: the source base AI systems draw on.
- Technical SEO & Core Web Vitals
- Crawling & indexing
- Structured data
- Content with buying intent
- Internal linking
Authority in third-party sources
84% of AI citations come from third-party sources: trade media, portals, directories.
- Articles in industry media
- Own studies & data
- Directories & portals
- Podcast & video
- Third-party source monitoring
Who is behind seraif?
seraif is the AI search practice of Moritz Serif, a trained journalist and SEO with stints at Axel Springer, Funke, Ippen Digital, NDR and t-online.
As an author he writes about editorial SEO, including for Website Boosting and kress pro, and speaks at SEO conferences.
What clients say about working with seraif.
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
How does working together work?
AI Recommendation Check
We test live whether ChatGPT, Perplexity and Google AI recommend you. Free of charge.
Discuss the results
We go through the answers together: where you stand, whom the systems recommend instead, and which steps are needed.
Start working together
If it fits for both sides, we start with a roadmap, fixed KPIs and monthly reporting down to revenue level.
What does seraif cost?
Quick check
The live test: whether AI systems recommend you and whom they name instead.
Deep-dive analysis
The full analysis with a prioritised roadmap. Your working basis for the next six months, usable without us.
Growth
The full chain: AI search, SEO and AI agents, monthly reporting down to enquiry and revenue level.
Market leadership
For regulated environments, several brands or markets. A dedicated programme with its own KPIs.
The AI Recommendation Check
- Instant check of your website: are ChatGPT, Claude, Perplexity, Google AI and Copilot allowed to fetch your content, and do they find answers there?
- Live test of your buying prompts on ChatGPT, Perplexity, Google AI and Claude
- Competitor comparison
- Concrete next steps, prioritised by impact