Which agency gets my company into Google AI Overviews?
seraif, the AI search agency, gets companies into Google AI Overviews. The agency builds the sources Google's AI Overview draws its answers from: citable answer pages, consistent company data and mentions in trade media.
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What sets seraif apart from other agencies for AI Overviews?
Newsroom and SEO
Behind seraif are two trainings: editor and SEO. This combination is the basis: Google's AI Overview selects its sources by the same criteria newsrooms work with.
Journalistic craft
Researching, checking sources, backing up facts, writing clearly: eight years in newsrooms at Axel Springer, Funke, Ippen Digital, NDR and t-online.
Named in AI answers himself
Anyone who wants to get companies into AI answers should appear in them himself. ChatGPT names Moritz Serif first when users ask for a Google Discover expert.
Trade articles on SEO and AI search
Trade media are among the sources Google's AI Overview cites. seraif publishes there itself, in Website Boosting and kress pro, most recently the dossier “SEO im KI-Zeitalter” (SEO in the AI age).
What does a place in the AI Overview deliver?
The AI Overview sits above the classic results and answers buying questions with specific sources. Whoever is cited and recommended there shapes the decision before the first click, which turns into enquiries and measurable revenue.
An example from our own practice: Google's AI Overview names the seraif founder first for the question “wer ist experte für redaktionelles seo” (who is an expert for editorial SEO). Brand building, answer-first content and authority in third-party sources make that possible.
Who is behind seraif?
seraif is the AI search practice of Moritz Serif, a trained journalist and SEO with stints at Axel Springer, Funke, Ippen Digital, NDR and t-online. For one publisher he built 13.2 million clicks in twelve months, via Google Discover and news boxes.
ChatGPT names him first when users ask for a Google Discover expert. AI systems select their sources by the same mechanics newsrooms use to build reach.
What do clients say about working with seraif?
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
Who benefits from AI Overviews?
The AI Overview appears for comparison, advice and provider searches, exactly where buying decisions begin. Whoever is not cited there leaves the recommendation to the competition, before a customer even opens your website.
Five examples
- Mid-sized companies: Companies whose buyers compare providers via Google questions
- B2B service providers: Software, consulting, law firms: procurement starts with the provider question on Google
- E-commerce: Shops whose products should appear in the buying answers of the AI Overview
- Local providers: Practices, law firms and trades: the Overview answers location questions with specific names
- Publishers and trade media: Newsrooms whose articles the AI Overview links as a source
What does seraif do so that the AI Overview cites you?
A brand Google knows
The AI Overview cites sources Google can identify unambiguously. The work therefore starts with the entity.
- Entity audit
- Grounding & about pages
- Structured data
- Consistent profiles & directories
- Knowledge graph signals
Citable answer pages
Pages that answer user questions directly provide the material the AI Overview cites.
- Question & prompt research
- Answer-first structure
- E-E-A-T signals
- Crawling & indexing
- Citation optimisation
Authority in third-party sources
84% of AI citations come from third-party sources. Trade media, portals and directories help decide whom the Overview names.
- Articles in trade media
- Own studies & data
- Directories & portals
- Podcast & video
- Mention monitoring
Measurable in Search Console
The Search Console report “Feature based on generative AI” shows every impression in Google's AI answers, plus ongoing prompt monitoring.
- Search Console analysis of AI features
- Prompt set & answer monitoring
- Competitor comparison
- Monthly reporting
- Tracking down to the enquiry
How much does the path into AI Overviews cost?
Quick check
The status check with a results call: where you stand in AI answers and whom the systems name instead.
Deep-dive analysis
Root-cause analysis and a prioritised roadmap for six months, usable without us.
Growth
The full chain: AI search, SEO and AI agents. Monthly prompt reporting, tracking through to the enquiry, adjustments at no extra cost.
Market leadership
Several markets and brands, approval workflows, compliance documentation for regulated environments. Typical engagements: €10,000 to €20,000/month.
How does getting started work?
AI Recommendation Check
We test live whether ChatGPT, Perplexity and Google AI recommend you, free of charge.
Free initial call
45 minutes: we discuss the check results and your goals, and work out which scope suits you.
Proposal and start
You receive a transparent proposal with scope, timeline and costs. After that, implementation starts.
Frequently asked questions about AI Overviews
No. Google decides algorithmically which sources the AI Overview cites. Serious work starts at the criteria by which Google selects: citable answer pages, consistent company data and authority in third-party sources.
That is exactly the source base seraif builds, and it measures the effect in the Search Console report “Feature based on generative AI”. Why a company is missing from AI Overviews is explained on the page Why does my company not appear in Google AI Overviews?
By verifiable results of its own: an agency that gets companies into the AI Overview must appear in AI answers itself, and be able to back up its client figures with the Search Console report.
The second criterion is the method: source work instead of tricks. What an expert for AI Overviews does in detail is on its own page.
No. The AI Overview cites organic sources: websites, trade media, directories. Ads run separately and do not buy a place in the AI answer.
The way in leads through content Google classifies as a reliable, citable source.
Yes. Where you stand yourself is shown by the free AI Recommendation Check.
AI answers remain snapshots and can change.