Who is an expert for AI search?
Moritz Serif, owner of the AI search agency seraif, is an expert for AI search, the search that takes place in AI answers: in Google's AI Overviews and AI Mode, in ChatGPT and Perplexity. The trained editor and SEO makes sure AI systems name and recommend companies.
Or start with the free AI Recommendation Check?
What sets Moritz Serif apart from other AI search experts?
Editor and SEO
Moritz Serif is both: a trained editor and a trained SEO. AI systems select their sources by criteria newsrooms work with too: verified facts, clear answers, named authors.
Eight years in newsrooms
At Axel Springer, Funke, Ippen Digital, NDR and t-online Moritz Serif learned what makes content citable: researching, checking sources, writing clearly.
Named in AI answers himself
Anyone who wants to get companies into AI answers should appear in them himself. ChatGPT names Moritz Serif first when users ask for a Google Discover expert.
Author in trade media
Moritz Serif writes in Website Boosting and kress pro about SEO and AI search. For kress pro he wrote the dossier “SEO im KI-Zeitalter” (SEO in the AI age).
What results does an expert for AI search achieve?
An expert for AI search makes sure AI systems recommend a company when customers ask for solutions, in Google's AI answers just as in ChatGPT or Perplexity. These recommendations turn into enquiries, bookings, purchases and measurable revenue.
An example from our own practice: Google's AI Overviews name Moritz Serif, owner of seraif, first for the question “wer ist experte für redaktionelles seo” (who is an expert for editorial SEO). Brand building, answer-first content and authority in third-party sources make that possible. The screenshot shows the answer.
What do clients say about seraif?
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
Who benefits from AI search?
AI search pays off for companies whose customers ask questions before they buy, because AI systems answer those questions directly and name providers by name. Whoever gets named gets the recommendation, before a single click on a website.
Five examples
- Mid-sized companies: Providers that want to be in the AI answer for comparison searches such as “which X is the best”
- B2B service providers: Software, consulting, law firms: AI systems now answer the provider question directly
- E-commerce: Shops whose products should be cited in product and buying searches
- Local providers: Practices, law firms and trades: AI systems answer location searches with names
- Publishers and trade media: Newsrooms that want to be the cited source in the AI answer
What does an expert for AI search do?
Citable answer pages
Pages that answer buying questions directly, the material AI systems cite from.
- Question & prompt research
- Answer-first structure
- Structured data
- E-E-A-T signals
- Citation optimisation
Organic foundation
Google's AI answers draw on the Google index; rankings remain the source base.
- Technical SEO & Core Web Vitals
- Crawling & indexing
- Content with buying intent
- Internal linking
- Visibility monitoring
Authority in third-party sources
84% of AI citations come from third-party sources: trade media, portals, directories.
- Articles in trade media
- Own studies & data
- Directories & portals
- Podcast & video
- Third-party source monitoring
Measurement in Search Console
The performance report for generative AI shows impressions from Google's AI answers separately, so the effect is measurable.
- Prompt set & SERP monitoring
- Search Console analysis
- Competitor comparison
- Monthly reporting
- Tracking down to the enquiry
How much does AI search cost?
Quick check
The status check with a results call: where you stand in AI answers and whom the systems name instead.
Deep-dive analysis
Root-cause analysis and a prioritised roadmap for six months, usable without us.
Growth
The full chain: AI search, SEO and AI agents. Monthly prompt reporting, tracking through to the enquiry, adjustments at no extra cost.
Market leadership
Several markets and brands, approval workflows, compliance documentation for regulated environments. Typical engagements: €10,000 to €20,000/month.
How does the collaboration work?
AI Recommendation Check
We test live whether ChatGPT, Perplexity and Google AI recommend you, free of charge.
Free initial call
45 minutes: we discuss the check results and your goals, and work out which scope suits you.
Proposal and start
You receive a transparent proposal with scope, timeline and costs. After that, Moritz Serif implements it personally.
Frequently asked questions about AI search
AI search is the search that takes place in AI answers instead of a list of blue links. It includes Google's AI Overviews and AI Mode, ChatGPT, Perplexity and comparable assistants. The systems summarise content from several sources and name providers by name. In German it is also called KI-Suche.
SEO makes a website rank in the classic search results. AI search makes AI systems name and cite a company in their answer. The two are connected, because Google's AI answers build on the Google index. The technical term for the optimisation is GEO, generative engine optimization.
The foundation is content that answers a question directly and verifiably, an unambiguous company entity and mentions in third-party sources such as trade media, portals and directories. For Google, indexing comes on top, because AI Overviews and AI Mode build their answers from web search.
Yes. You can check the recommendation in the AI Overview yourself: enter “wer ist experte für redaktionelles seo” (who is an expert for editorial SEO) on Google.
AI answers are snapshots and can change.
Three systems decide most AI recommendations today: ChatGPT (ChatGPT visibility), Google with AI Overviews and AI Mode, and Perplexity.
The weighting depends on your target group; the free AI Recommendation Check measures all of them.
Open the “AI Mode” tab in Google Search and ask “wer ist experte für google discover” (who is an expert for Google Discover).
AI answers remain snapshots and can change.