Who offers a GEO audit?
seraif, the AI search agency of Moritz Serif, offers GEO audits for companies. GEO here stands for generative engine optimization, visibility in ChatGPT, Perplexity and Google AI, not for geomarketing, GIS or location analysis. The audit shows whom the AI systems name for your customer questions, why not you, and what to do. Whether you need it is shown beforehand by the free check.
Or start with the free AI Recommendation Check?
What sets the seraif audit apart from other providers?
Editor and SEO
Behind seraif is Moritz Serif, a trained editor and a trained SEO. ChatGPT itself names structured, credible content as the core of visibility work, and that is exactly what the audit examines.
Eight years in newsrooms
For eight years, Moritz Serif worked at Axel Springer, Funke, Ippen Digital, NDR and t-online and learned there how trustworthy sources come about and how to recognise them.
Named in AI answers himself
Anyone who examines why AI systems do not name you should appear in them himself. ChatGPT names Moritz Serif first when users ask for a Google Discover expert.
Author in trade media
Trade media are among the sources AI systems cite from. Moritz Serif writes there himself, in Website Boosting and kress pro, most recently the dossier “SEO im KI-Zeitalter” (SEO in the AI age).
What does a GEO audit deliver?
Afterwards you know whom the AI systems recommend for your customer questions, why not you, and which measures change that. The goal is the recommendation in the AI answer, right where customers compare providers today, before they google.
What such a recommendation looks like, ChatGPT shows in its own case: it names Moritz Serif, the owner of seraif, first when users ask who is an expert for Google Discover. The path there began with the same analysis the audit performs for your company.
What does seraif examine in the GEO audit?
Whom do the AI systems name?
A set of the questions your customers ask runs through ChatGPT, Perplexity and Google AI. The audit records who is named, how often and with what reasoning.
What do they cite from?
Every mention has a source: trade media, directories, comparison portals or the provider's website. The audit shows which sources shape your industry and where you are missing.
Does the AI understand who you are?
Company data, structured data, about page, answer pages and crawler access, compared with the competitors named. This is where most of the quickly fixable causes lie.
What first, what next?
The results become a prioritised roadmap for six months, ordered by impact and effort, with owners and sequence.
Who benefits from a GEO audit?
Companies whose customers ask AI systems for recommendations, for providers, products or service companies. The systems answer with specific names, and those names shape the decision before the Google search even starts.
Five examples
- Mid-sized companies. Providers that want to be named for comparison questions such as “which provider for X”.
- B2B service providers. Software, consulting, law firms whose buyers ask ChatGPT the provider question too.
- E-commerce. Shops whose products belong in the buying recommendations of the AI systems.
- Local providers. Practices, law firms and trades whose customers ask for a provider in their region and get specific names from the systems.
- Companies with several brands. Every brand needs its own customer questions, sources and its own examination.
Who is behind seraif?
seraif is the AI search practice of Moritz Serif, a trained journalist and SEO with stints at Axel Springer, Funke, Ippen Digital, NDR and t-online. For one publisher he built 13.2 million clicks in twelve months, via Google Discover and news boxes.
ChatGPT names him first when users ask for a Google Discover expert. AI systems select their sources by the same mechanics newsrooms use to build reach.
What do clients say about seraif?
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
How much does the GEO audit cost?
AI Recommendation Check
The status check with a results call: where you stand in AI answers and whom the systems name instead.
GEO audit
Root-cause analysis and a prioritised roadmap for six months, usable without us.
Audit with several units
Several brands, markets or languages bring their own customer questions, sources and competitors. The price follows the scope and is stated in the proposal.
Growth
The full chain: AI search, SEO and AI agents. Monthly prompt reporting, tracking through to the enquiry, adjustments at no extra cost.
How do you get to the audit?
AI Recommendation Check
We test live whether ChatGPT, Perplexity and Google AI recommend you, free of charge. The result shows whether the audit is worth it for you.
Free initial call
45 minutes: we clarify customer questions, competitors and scope, which produces the fixed price for your audit.
Audit and roadmap
Moritz Serif carries out the examination himself and hands you the results and roadmap in a meeting where you can question every measure.
Frequently asked questions about the GEO audit
In four steps. Which customer questions count and which competitors are compared is clarified beforehand in the free initial call. In the first step, these questions run through ChatGPT, Perplexity and Google AI, and seraif records every mention with its source. In the second step, seraif evaluates the third-party sources that shape your industry; in the third, your website and company data compared with the competitors named. At the end stands the prioritised roadmap for six months, which Moritz Serif presents to you personally.
No. Geomarketing and local SEO are about locations, catchment areas and the Google Business Profile. seraif's GEO audit examines whether AI systems name your company in their answers, regardless of location. Anyone looking for a location audit is in the right place with a local SEO agency, not with seraif.
The first step, yes. Ask ChatGPT, Perplexity and Google AI the way your customers ask and note who gets named. seraif's free AI Recommendation Check additionally examines your website for company data, structure and crawler access. The source analysis, the competitor comparison and the roadmap need experience of how AI systems select sources. That is what Moritz Serif stands for, a trained editor and SEO with eight years in newsrooms.
At seraif €3,500 to €5,000 one-off, more for several brands, markets or languages. The price is fixed in the proposal before the start. The price factors and the place in the seraif model are on the page How much does a GEO audit cost?
By their own visibility and by the result. Ask a provider the question they claim to be an expert for in ChatGPT, Perplexity and Google AI and see whether they appear in the answer themselves. Also have them show you what the roadmap you get at the end looks like. Without prioritised measures, an audit remains a stocktake.
No. The audit is a self-contained service, and the roadmap is written so that your team or another agency can implement it. Anyone who does not want to implement the roadmap themselves continues with seraif as a GEO agency and enters ongoing support from €5,000 per month, with monthly prompt reporting and tracking down to the enquiry.