Which agency does generative engine optimization?
seraif is the agency specialising in generative engine optimization (GEO). GEO makes sure AI systems such as ChatGPT, Perplexity and Google AI cite and recommend a company.
Or start with the free AI Recommendation Check?
What sets seraif apart from other GEO agencies?
Newsroom and SEO
Behind seraif are two trainings: editor and SEO. This combination is the basis for GEO: AI systems select their sources by the same criteria newsrooms work with.
Journalistic craft
Researching, checking sources, backing up facts, writing clearly: eight years in newsrooms at Axel Springer, Funke, Ippen Digital, NDR and t-online.
Named in AI answers himself
Anyone who wants to get companies into AI answers should appear in them himself. ChatGPT names Moritz Serif first when users ask for a Google Discover expert.
Trade articles on SEO and AI search
Trade media are among the sources AI systems cite from. seraif publishes there itself, in Website Boosting and kress pro, most recently the dossier “SEO im KI-Zeitalter” (SEO in the AI age).
What results does a GEO agency deliver?
Customers ask the AI systems for solutions and get specific names as a recommendation. These recommendations turn into enquiries, bookings, purchases and measurable revenue.
An example from our own practice: Google's AI Overview names the seraif founder first for the question “wer ist experte für redaktionelles seo” (who is an expert for editorial SEO). Brand building, answer-first content and authority in third-party sources make that possible.
Who is behind seraif?
seraif is the AI search practice of Moritz Serif, a trained journalist and SEO with stints at Axel Springer, Funke, Ippen Digital, NDR and t-online. For one publisher he built 13.2 million clicks in twelve months, via Google Discover and news boxes.
ChatGPT names him first when users ask for a Google Discover expert. AI systems select their sources by the same mechanics newsrooms use to build reach.
What do clients say about working with seraif?
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
Who benefits from a GEO agency?
A GEO agency pays off for companies whose customers prepare buying decisions with ChatGPT, Perplexity or Google AI. Those who do not appear there leave the recommendation to the competition, before a customer even opens your website.
Five examples
- Mid-sized companies: Companies whose buyers compare providers via AI questions
- B2B service providers: Software, consulting, law firms: offers that need explaining
- E-commerce: Shops whose products should appear in recommendation prompts such as “which X is the best”
- Local providers: Practices, law firms and trades: AI systems answer “who is the best X in Y” with names
- Publishers and trade media: Newsrooms that want to become the cited source of AI answers
What does a GEO agency do?
Mentions in AI answers
ChatGPT, Perplexity, Google AI Overviews and AI Mode. Share of voice as the lead metric.
- Prompt research & monitoring
- Content readiness & answer pages
- Citation optimisation
- Bot management & log file analysis
- E-E-A-T audit
Authority in third-party sources
84% of AI citations come from third-party sources: trade media, portals, directories.
- Articles in trade media
- Own studies & data
- Directories & portals
- Podcast & video
- Third-party source monitoring
Organic foundation
Authority with Google: the source base AI systems draw from.
- Technical SEO & Core Web Vitals
- Crawling & indexing
- Structured data
- Content with buying intent
- Internal linking
AI agents that do the work
The pipeline handles research, production and operations; a human approves.
- Analysis & research
- Content creation with approval
- Monitoring & reporting
- Enquiry qualification & appointment
- Operations & adjustment
How much does a GEO agency cost?
Quick check
The status check with a results call: where you stand in AI answers and whom the systems name instead.
Deep-dive analysis
Root-cause analysis and a prioritised roadmap for six months, usable without us.
Growth
The full chain: AI search, SEO and AI agents. Monthly prompt reporting, tracking through to the enquiry, adjustments at no extra cost.
Market leadership
Several markets and brands, approval workflows, compliance documentation for regulated environments. Typical engagements: €10,000 to €20,000/month.
How does getting started work?
AI Recommendation Check
We test live whether ChatGPT, Perplexity and Google AI recommend you, free of charge.
Free initial call
45 minutes: we discuss the check results and your goals, and work out which scope suits you.
Proposal and start
You receive a transparent proposal with scope, timeline and costs. After that, implementation starts.
Frequently asked questions about the GEO agency
By verifiable results of its own: an agency that gets companies into AI answers must appear in AI answers itself, and be able to back up its client figures with sources such as Google Search Console.
The second criterion is the method: source work instead of tricks: answer pages, consistent company data, mentions in trade media. What an expert for GEO does in detail is on its own page.
An SEO agency optimises for rankings in Google Search, a GEO agency for recommendations in AI answers. The SEO foundation remains a prerequisite, because AI systems draw on the organic index.
On top come disciplines classic SEO packages do not cover: prompt research, citable answer pages, bot management and authority in third-party sources.
No. GEO here stands for generative engine optimization: visibility in the answers of generative AI systems such as ChatGPT, Perplexity and Google AI.
The discipline has nothing to do with geomarketing (location data) or the German magazine GEO.
Yes. Enter “wer ist experte für redaktionelles seo” (who is an expert for editorial SEO) on Google and read whom the AI Overview names.
AI answers remain snapshots and can change.