GEO agency
seraif is a GEO agency based in Ludwigshafen am Rhein, Germany. It makes sure ChatGPT, Perplexity and Google AI Overviews name your company when customers ask for a provider.
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Services of the GEO agency seraif
seraif covers the four areas AI systems draw their recommendations from. These are your own website, mentions in other sources, the technical setup and the measurement.
Pages for your customers' questions
AI systems cite pages that answer a provider question directly. seraif builds them for the terms ChatGPT and Google actually search for.
- Prompt and search term research
- Answer-first pages
- Service pages for provider searches
- FAQ and structured data
- Facts page for AI systems
Mentions in trade media and lists
For provider questions, ChatGPT also reads trade articles, directories and provider lists. seraif gets your company listed there.
- Guest articles in trade media
- Entries in provider lists and directories
- Studies with your own data
- Podcast and video appearances
- Mention monitoring
Access for search crawlers
ChatGPT only shows websites in its search that the OAI-SearchBot crawler may read. OpenAI says so in its crawler documentation. Firewall and CDN settings can block this access without anyone noticing.
- robots.txt and bot control
- Firewall and CDN rules
- Indexing in Google and Bing
- IndexNow
- Load time and Core Web Vitals
Measured through to the enquiry
Each month a report shows how your AI visibility in ChatGPT and Google develops. The Search Console report on generative AI features adds the figures for Google.
- Your customers' questions in monitoring
- Comparison with competitors
- Retrieved and cited sources
- Monthly reporting
- Tracking through to the enquiry
How ChatGPT searches for a GEO agency
ChatGPT answers provider questions with a web search in the background. In a seraif measurement on 31 October 2026 with 22 German-language questions, ChatGPT retrieved 831 search results.
It searched with short terms such as “LLMO Agentur Deutschland” or “GEO Agentur Generative Engine Optimization”. The most-cited provider pages carry exactly these terms in their page title.
Reddit with 94 and Wikipedia with 64 hits were the most frequent among the retrieved pages. A GEO agency therefore provides a matching page for each provider search of your customers and mentions in the sources ChatGPT reads.
Results in Google AI Overviews
Google's AI Overview names Moritz Serif first when users ask, in German, who is an expert for AI Overviews. He is also named first when they ask for an expert for AI search.
According to the German AI Overview of 31 October 2026, the seraif founder is a “recognised expert for Google AI Overviews” in the German-speaking world (translated).
The screenshot shows the same pattern for the question about an expert for editorial SEO.
Who is behind seraif?
seraif is run by Moritz Serif. He is a trained journalist and SEO and spent eight years in newsrooms, including t-online, NDR, Ippen Digital, Funke and Axel Springer.
Over twelve months he generated 13.2 million clicks for a publisher, via Google Discover and news boxes. Checking sources, backing up facts and writing clearly have been part of his craft ever since.
Client voices on working with seraif
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
GEO agency for SMEs, B2B and e-commerce
seraif works for companies whose customers compare providers via ChatGPT or Google. The buying decision starts there with a question like “Which provider is best for …?”.
Four examples
- SMEs – Manufacturers and service providers whose buyers pre-sort suppliers with AI
- B2B services – Software firms, consultancies and law firms whose offer needs explaining
- E-commerce – Online shops whose products ChatGPT should suggest in a buying conversation
- Local providers – Practices, law firms and trades that want to come up when people ask for the best provider in their city
Pricing of the GEO agency seraif
seraif works in four fixed levels, from the free entry point to the retainer.
Quick check
In a results call you learn whether AI systems name your company today and which competitors appear in your place.
Deep-dive analysis
The analysis explains why ChatGPT and Google pass you over and delivers a roadmap for six months. Your team can also implement it without seraif.
Growth
seraif implements AI search, SEO and AI agents for you on an ongoing basis. You get prompt reporting every month, tracking through to the enquiry and adjustments at no extra cost.
Market leadership
For companies with several markets or brands, including approval workflows and compliance documentation for regulated industries. Usual engagements range from €10,000 to €20,000 a month.
Getting started with the GEO agency seraif
AI Recommendation Check
You enter four details, and seraif checks live whether your company shows up as a recommendation in ChatGPT, Perplexity and Google AI. The check costs nothing.
Free initial call
In 45 minutes you go through the results and your goals with Moritz Serif. Afterwards you know which level fits your company.
Proposal and start
You receive a proposal with scope, timeline and price. Work begins once you accept.
Frequently asked questions about GEO agencies
A GEO agency works to make ChatGPT, Perplexity and Google AI Overviews name and recommend a company. The abbreviation stands for Generative Engine Optimization and has nothing to do with geodata.
Both work with the same foundation, the search index of Google and Bing. The SEO agency measures success by positions in the results list, the GEO agency by whether ChatGPT or Google's AI Overview names a company.
seraif measures and optimises visibility in ChatGPT, Perplexity, Claude, Google AI Overviews and Google AI Mode. Which systems matter for your company is clarified in the initial call, based on your customers.
seraif regularly asks ChatGPT the questions your customers ask and evaluates whether and how your company is named. The evaluation includes the pages ChatGPT retrieves during its web search and the competitors it names instead.
No agency can guarantee a mention in ChatGPT. ChatGPT chooses its sources itself and answers change from query to query, which is why seraif measures across many questions and several weeks.
A GEO agency works on the provider questions your customers use today, for example which agency does Generative Engine Optimization or who offers a GEO audit. seraif identifies these questions at the start from Search Console, from talks with your sales team and from prompt research.