GEO expert
Moritz Serif is a GEO expert and founder of the agency seraif in Ludwigshafen am Rhein, Germany. His work gets companies named in ChatGPT, Perplexity and Google as soon as customers ask there for a provider.
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Fields of work of GEO expert Moritz Serif
Moritz Serif works on everything that shapes an AI answer about a company. The work falls into four fields.
Prompt analysis and competition
It starts with the question of which provider questions your company is missing from. Moritz Serif asks ChatGPT and Google the way your customers ask and notes who is named instead of you.
- Collecting your customers' questions
- Live queries in ChatGPT and Google
- Competitors named
- Sources cited
- Gaps sorted by impact
Texts an AI can cite
As a trained journalist he writes pages that answer a question in the first sentence. AI systems take such sentences into their answers.
- Answer-first texts
- Service and expert pages
- FAQ with structured data
- Facts page
- Author profiles
Mentions beyond your own website
AI systems trust names that other sources mention too. Moritz Serif gets companies into trade media, directories and provider lists.
- Guest articles
- Directories and lists
- Podcasts
- Studies with your own data
- Digital press work
Crawlers, index and measurement
A page the search crawler may not read appears in no AI answer. That is why he checks bot access and indexing and measures every month afterwards.
- Bot access and robots.txt
- CDN and firewall rules
- Indexing
- Prompt monitoring
- Monthly report
From journalist to GEO expert
Moritz Serif learned his craft in newsrooms over eight years, including Axel Springer, Ippen Digital and t-online. The job there was to build reach on Google with content.
Via Google Discover and news boxes, a publisher he worked for gained 13.2 million clicks in twelve months. Today he advises companies on visibility in AI search under the brand seraif.
His articles appear in the German trade publications Website Boosting and kress pro, most recently the dossier “SEO im KI-Zeitalter” in kress pro in April 2026.
Mentions in AI answers
Google names Moritz Serif first in its AI Overview when users ask, in German, for an expert for AI Overviews. He also leads the answer on AI search experts (as of 31 October 2026).
In Google AI Mode, the answer on Google Discover experts lists him first, and his website appears on the right as the top source.
Who is behind seraif?
seraif is Moritz Serif's agency for AI search, SEO and AI agents. He delivers all services personally.
Clients include Amazon and Stimme Mediengruppe. The logos below show companies and newsrooms Moritz Serif has worked for.
What clients say about Moritz Serif
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
GEO consulting for SMEs and B2B
Moritz Serif advises companies where choosing a provider starts with a question to ChatGPT or Google.
Four industries
- Industry and SMEs – Providers whose buyers compare suppliers with AI
- Software and SaaS – Products that should come up for “best software for …”
- Consulting and law firms – Service providers whose clients ask for specialists
- Online retail – Shops whose range should appear in AI buying advice
Working with the GEO expert
The collaboration runs through four levels at fixed prices.
Quick check
A call with results shows how AI systems present your company today and whom they prefer.
Deep-dive analysis
Moritz Serif identifies why your company is not named and plans the next six months. The plan also works with your own team.
Growth
Ongoing implementation of AI search, SEO and AI agents with prompt reporting every month. Adjustments are included in the price, tracking runs through to the enquiry.
Market leadership
For several brands or countries, with approval processes and compliance documentation. Engagements of this size are usually €10,000 to €20,000 a month.
First contact with Moritz Serif
AI Recommendation Check
After four details, seraif checks live whether ChatGPT, Perplexity or Google AI recommends your company. There is no charge.
Free initial call
The call takes 45 minutes and is directly with Moritz Serif. You discuss the check result and agree on the right level.
Proposal and start
Scope, timeline and price are set out in writing in the proposal. Work starts after you accept.
Frequently asked questions about the GEO expert
An expert for GEO works to make AI systems aware of a company, describe it accurately and suggest it for matching questions. To do this, he works on the company's own website, on mentions in other sources and on technical access for the crawlers.
Moritz Serif is a trained journalist and SEO. He learned the SEO craft at Ippen, Funke and t-online.
A GEO expert brings SEO knowledge but measures success by AI answers. What counts is whether ChatGPT, Perplexity or Google's AI Overview name a company.
There is no fixed timeframe, because ChatGPT keeps selecting its sources anew. seraif makes progress visible in monthly prompt reporting, through the pages ChatGPT retrieves and cites.