AI training for businesses
seraif gets your team ready for AI – with hands-on training tailored to your real work processes. Delivered personally by Moritz Serif. GDPR-compliant.
Or start with the free AI Recommendation Check?
What does AI training include?
Prompt Engineering
Formulate precise instructions that lead generative AI to usable results.
Tool selection and rollout
Find, test and introduce GDPR-compliant AI tools in the team.
Workflow automation
Automate recurring tasks with Claude Code, n8n and Make.
AI literacy under the EU AI Act
Train staff so that your company meets the requirements of Article 4 of the AI Act.
Who is AI training for?
Managing directors and team leads
Recognise AI potential in your own company and use it strategically.
Marketing and sales teams
Speed up content creation, campaign planning and lead qualification with AI.
Newsrooms and content teams
Make research, text production and image editing more efficient with AI tools.
Companies with a training obligation
Meet the requirements of the EU AI Act – particularly in demand for AI in mid-sized companies.
Who delivers the AI training?
At seraif, training is delivered by Moritz Serif personally – a trained journalist, SEO and NLP coach with stints at Axel Springer, Funke, Ippen Digital, NDR and t-online. No trainer pool, no subcontractor.
From the initial call to the follow-up you have one fixed contact who knows your industry and your processes.
What clients say about working with seraif.
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
How does AI training work?
Free initial call
Thirty minutes in which we discuss your training needs and your team's prior knowledge.
Individual training concept
You receive a tailored concept with topics, schedule and concrete exercises from your everyday work.
Delivery and follow-up
Hands-on training by Moritz Serif – with documentation and follow-up so that what is learned sticks in everyday work.
What results does AI training deliver?
More revenue
Faster content creation, better data analysis and personalised customer communication through AI-assisted workflows.
More time
Automated routine tasks give your team several hours per week back.
Fewer errors
Standardised AI processes replace error-prone manual work and ensure consistent quality.
How much does AI training cost?
The price depends on scope and number of participants. We clarify that in the free initial call.
Why individual AI training instead of an online course?
Because your team learns faster when the training is tailored to real tasks from their own everyday work.
Three advantages
- Practice instead of theory: Exercises are based on your real processes – not on generic examples
- Direct feedback: Questions are answered immediately, not via forum or ticket
- Lasting results: Individual documentation and follow-up instead of a certificate without practical relevance
The AI Recommendation Check
- Instant check of your website: are ChatGPT, Claude, Perplexity, Google AI and Copilot allowed to fetch your content, and do they find answers there?
- Live test of your buying prompts on ChatGPT, Perplexity, Google AI and Claude
- Competitor comparison
- Concrete next steps, prioritised by impact
Frequently asked questions about AI training
Yes. Article 4 of the EU AI Act obliges all companies that use AI systems to ensure sufficient AI literacy among their staff.
The training obligation has applied since 2 February 2025.
Participants learn the productive use of AI tools in everyday work: prompt engineering, tool selection, workflow automation and GDPR-compliant use.
The content is based on real tasks from the company.
A workshop takes half a day to one day. Training programmes with several modules run over two to four weeks.
The exact scope depends on team size and prior knowledge.
Yes. AI training works fully remotely via video conference.
On-site appointments are possible but not strictly necessary.
The tool selection follows the use case. Currently Claude is the strongest all-rounder – from text work and coding to data analysis. The toolset is complemented by Claude Code, Cowork and OpenClaw for agent-based workflows as well as n8n and Make for automation.
Which tool is used depends on the specific process and the data protection requirements.
AI training suits every industry with recurring processes: media, e-commerce, financial services, healthcare, manufacturing and public administration.
Service providers and trades businesses also benefit from targeted AI skills building.
Yes. In Germany, various funding programmes support AI training in companies. The Federal Employment Agency funds qualification measures.
Depending on the federal state there are additional state programmes for digitalisation.
AI training teaches your team the confident use of AI tools – prompt engineering, workflows and GDPR-compliant use.
AI consulting goes one step further: strategy, process analysis, tool selection and automation. Many companies start with training and then deepen it with targeted consulting.