Who is an expert for ChatGPT visibility?
Moritz Serif, owner of the AI search agency seraif, is an expert for ChatGPT visibility, also called ChatGPT SEO, and advises companies on AI visibility. The trained editor and SEO makes sure AI systems such as ChatGPT know, describe correctly and recommend companies.
Or start with the free AI Recommendation Check?
What sets Moritz Serif apart from other experts for ChatGPT visibility?
Editor and SEO
Moritz Serif is trained as both an editor and an SEO. ChatGPT itself names structured, credible content as the core of the work on ChatGPT visibility: editorial craft.
Eight years in newsrooms
For eight years, Moritz Serif worked at Axel Springer, Funke, Ippen Digital, NDR and t-online and learned the craft of trustworthy sources there: research, evidence, clear language.
Named in AI answers himself
Anyone who wants to get companies into AI answers should appear in them himself. ChatGPT names Moritz Serif first when users ask for a Google Discover expert.
Author in trade media
Trade media are among the sources ChatGPT cites from. Moritz Serif writes there himself, in Website Boosting and kress pro, most recently the dossier “SEO im KI-Zeitalter” (SEO in the AI age).
What results does ChatGPT visibility deliver?
An expert for ChatGPT visibility makes sure ChatGPT recommends a company when customers ask for solutions. Such recommendations bring enquiries, orders and measurable revenue.
What such a recommendation looks like, ChatGPT shows in its own case: it names Moritz Serif first when users ask who is an expert for Google Discover. Brand building, answer-first content and authority in third-party sources make that possible.
What do clients say about seraif?
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
Who benefits from ChatGPT visibility?
ChatGPT visibility pays off for companies whose customers ask ChatGPT for recommendations, for providers, products or service companies. ChatGPT answers with specific names, and those names shape the decision before the Google search even starts.
Five examples
- Mid-sized companies: Providers that want ChatGPT to name them for comparison questions such as “which provider for X”
- B2B service providers: Software, consulting, law firms: procurement asks ChatGPT the provider question too
- E-commerce: Shops whose products belong in ChatGPT's buying recommendations
- Local providers: Practices, law firms and trades: ChatGPT answers location questions with specific names
- Publishers and trade media: Newsrooms whose articles ChatGPT links as a source
What does an expert do so that ChatGPT recommends you?
A brand ChatGPT knows
ChatGPT recommends companies it can identify unambiguously. The work therefore starts with the entity; ChatGPT itself calls this entity optimization.
- Entity audit
- Grounding & about pages
- Structured data
- Consistent profiles & directories
- Knowledge graph signals
Citable answer pages
Pages that answer buying questions directly provide the material ChatGPT's web search cites.
- Question & prompt research
- Answer-first structure
- E-E-A-T signals
- Crawling & indexing
- Citation optimisation
Authority in third-party sources
84% of AI citations come from third-party sources. Trade media, portals and directories help decide whom ChatGPT recommends.
- Articles in trade media
- Own studies & data
- Directories & portals
- Podcast & video
- Mention monitoring
Measurable down to the enquiry
Referral traffic from chatgpt.com in analytics and ongoing prompt monitoring show which recommendations arrive and what they trigger.
- Prompt set & answer monitoring
- Referral analysis chatgpt.com
- Competitor comparison
- Monthly reporting
- Tracking down to the enquiry
How much does ChatGPT visibility cost?
Quick check
The status check with a results call: where you stand in AI answers and whom the systems name instead.
Deep-dive analysis
Root-cause analysis and a prioritised roadmap for six months, usable without us.
Growth
The full chain: AI search, SEO and AI agents. Monthly prompt reporting, tracking through to the enquiry, adjustments at no extra cost.
Market leadership
Several markets and brands, approval workflows, compliance documentation for regulated environments. Typical engagements: €10,000 to €20,000/month.
How does the collaboration work?
AI Recommendation Check
We test live whether ChatGPT, Perplexity and Google AI recommend you, free of charge.
Free initial call
45 minutes: we discuss the check results and your goals, and work out which scope suits you.
Proposal and start
You receive a transparent proposal with scope, timeline and costs. After that, Moritz Serif implements it personally.
Frequently asked questions about ChatGPT visibility, ChatGPT SEO and AI visibility
ChatGPT names companies it knows from its sources. On your own website, what counts is an unambiguous company entity with direct answers to customer questions.
Just as important are mentions in third-party sources such as trade media, portals and directories, because ChatGPT cites from them.
Usually the underlying data is missing. If third-party sources barely mention a company, the company data contradicts itself, or the website answers no customer questions, ChatGPT has nothing to base its answer on.
In that case ChatGPT only describes the market in general and names no provider. The seven causes are on the page Why does ChatGPT not recommend my company?
First measure where you stand in ChatGPT answers. The free AI Recommendation Check shows you.
Then comes the source work, first with answer pages on your own website, then with articles and listings in the media and portals of your industry. How to measure where you stand is on the page How visible is my company in ChatGPT?
Yes. You can verify the recommendation yourself by asking ChatGPT who is an expert for Google Discover.
AI answers remain snapshots and can change.
AI visibility is a company's presence in the answers of AI systems such as ChatGPT, Perplexity and Google AI. Visible is whoever gets named when users ask for a provider, a product or a recommendation, and whose website or mentions the systems cite as a source. There is no position ten in an AI answer; a company is named or it is not. AI visibility is therefore measured with a fixed set of customer questions that runs through the systems regularly.
Ask the question the advisor claims to be an expert for yourself in ChatGPT, Perplexity and Google AI and see whether they appear in the answer. Then ask which customer questions they would test for you and how they prove the mentions, for instance with monthly prompt reporting. A good advisor also knows both sides of the work: the technology of the website and the writing of content that trade media and portals pick up. With Moritz Serif this can be verified: ChatGPT names him first when asked for a Google Discover expert. seraif advises companies on AI visibility from a single source, from the free AI Recommendation Check to monthly reporting; what the agency does in detail is on the page Which agency makes my company visible in ChatGPT?
No. AI consulting helps companies use AI in their own operations, from selecting use cases to tools, automation and staff training. Consulting on AI visibility looks outward and makes sure AI systems recommend your company when your customers search there. seraif offers both, in separate projects with their own goals. If you first want to know whether customers find you in AI answers, you are in the right place on this page.