How much does it cost to make my company visible in ChatGPT?
Visibility in ChatGPT costs zero euros at seraif for the AI Recommendation Check, €3,500 to €5,000 one-off for the deep-dive analysis, and from €5,000 per month for ongoing support. seraif, the AI search agency of Moritz Serif, works with fixed levels instead of hourly rates. Which level suits you depends on how well ChatGPT already knows you today. That is shown by the free check before the first call.
Or start with the free AI Recommendation Check?
What does visibility in ChatGPT cost, specifically?
Four levels, from the free check to the enterprise engagement. Each level stands on its own; none commits you to the next.
AI Recommendation Check
The status check with a results call: where you stand in AI answers and whom ChatGPT names instead.
Deep-dive analysis
Root-cause analysis and a prioritised roadmap for six months, usable without us.
Growth
The full chain: AI search, SEO and AI agents. Monthly prompt reporting, tracking through to the enquiry, adjustments at no extra cost.
Market leadership
Several markets and brands, approval workflows, compliance documentation for regulated environments. Typical engagements: €10,000 to €20,000/month.
What determines the price?
The price depends on the gap between what ChatGPT knows about you today and what it needs to know to recommend you. Five factors determine that gap and with it the level.
In the initial call, seraif classifies your case based on the check results. You receive a proposal with fixed scope and fixed price, no open-ended hourly billing.
Five factors
- Competition in AI answers. If ChatGPT already names established providers for your customer questions, more source work is needed to place you alongside them.
- State of your company data. Contradictory details on your website, in profiles and in directories must be cleaned up first.
- Number of customer questions. A product with three core questions is covered faster than a portfolio with thirty.
- Mentions in third-party sources. If trade media, portals and directories are missing entirely, digital PR is part of the work from the start.
- Markets, brands and languages. Every additional unit brings its own questions, its own sources and its own monitoring.
What is included in the price?
A company ChatGPT can identify
ChatGPT recommends companies it recognises unambiguously. seraif sharpens positioning, company data and structured data.
- Entity audit
- Grounding & about pages
- Structured data
- Consistent profiles & directories
Answer pages for customer questions
Pages that answer exactly the questions your customers ask ChatGPT. This is the material ChatGPT's web search cites.
- Question & prompt research
- Answer-first structure
- E-E-A-T signals
- Crawling & indexing
Mentions in third-party sources
Trade media, portals and directories help decide whom ChatGPT recommends. Moritz Serif himself writes for Website Boosting and kress pro and knows the way into the media.
- Articles in trade media
- Own studies & data
- Directories & portals
- Podcast & video
Measurable whether it works
A fixed set of customer questions that seraif checks monthly in ChatGPT, Perplexity and Google AI, plus the referral traffic from chatgpt.com in your analytics.
- Prompt set & answer monitoring
- Referral analysis chatgpt.com
- Competitor comparison
- Monthly reporting
Does the investment pay off?
It pays off when your customers ask ChatGPT for recommendations. Then ChatGPT names specific companies, and those names shape the decision before the Google search. A recommendation there brings enquiries from customers who are already convinced.
What such a recommendation looks like, ChatGPT shows in its own case: it names Moritz Serif, the owner of seraif, first when users ask who is an expert for Google Discover. The path there was the same four building blocks that are included in the price.
Who is behind seraif?
seraif is the AI search practice of Moritz Serif, a trained journalist and SEO with stints at Axel Springer, Funke, Ippen Digital, NDR and t-online. For one publisher he built 13.2 million clicks in twelve months, via Google Discover and news boxes.
ChatGPT names him first when users ask for a Google Discover expert. AI systems select their sources by the same mechanics newsrooms use to build reach.
What do clients say about seraif?
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
How do you get your proposal?
AI Recommendation Check
We test live whether ChatGPT, Perplexity and Google AI recommend you, free of charge. The result determines the level.
Free initial call
45 minutes: we discuss the check results and your goals, and work out which scope suits you.
Proposal with a fixed price
You receive a transparent proposal with scope, timeline and costs. After that, Moritz Serif implements it personally.
Frequently asked questions about costs
At seraif, classic SEO is part of ongoing support from €5,000 per month, because ChatGPT bases current answers on web search. So you do not pay twice. The difference lies in the goal: SEO optimises for rankings in the Google results list, ChatGPT visibility for AI systems naming your company as the answer.
The entry point, yes: seraif's AI Recommendation Check costs nothing and shows whether ChatGPT, Perplexity and Google AI name your company. The implementation costs working time, whether you do it yourself or commission it, because answer pages, cleaned-up company data and mentions in trade media do not appear on their own. The deep-dive analysis provides a roadmap for that which you can also implement without seraif.
No. The recommendations in ChatGPT answers are not ad placements; ChatGPT selects companies based on the sources it knows and considers credible. So all you can pay for is the work on those sources, and that keeps working long after an ad budget would be spent.
That depends on the starting point. If only answer pages are missing, it goes faster than if company data is contradictory and mentions in third-party sources are missing entirely. That is why seraif plans the work in a roadmap over six months and measures every month which customer questions ChatGPT already answers with your name.
seraif's GEO audit, the deep-dive analysis, costs €3,500 to €5,000 one-off, more for several brands, markets or languages. GEO stands for Generative Engine Optimization, meaning visibility in AI systems, not for geodata. The audit shows why AI systems do not name your company and delivers a prioritised roadmap for six months.
It needs to do three things classic SEO packages do not cover: entity work, building third-party sources and prompt monitoring. And it should appear in AI answers itself. Ask ChatGPT who is an expert for Google Discover: the owner of seraif, Moritz Serif, is named first.