seraif gets you
into AI answers.
SEO is the foundation, digital PR delivers the authority, AI search generates recommendations, and AI agents help you scale.
Or start with the free AI Recommendation Check?
Mentions in AI answers
ChatGPT, Perplexity, Google AI Overviews and AI Mode. Share of voice as the lead metric.
- Prompt research & monitoring
- Content readiness & answer pages
- Citation optimisation
- Bot management & log file analysis
- E-E-A-T audit
Authority in third-party sources
84% of AI citations come from third-party sources: trade media, portals, directories.
- Articles in industry media
- Own studies & data
- Directories & portals
- Podcast & video
- Third-party source monitoring
Organic foundation
Authority with Google: the source base AI systems draw on.
- Technical SEO & Core Web Vitals
- Crawling & indexing
- Structured data
- Content with buying intent
- Internal linking
AI agents that do the work
The pipeline handles research, production and operations; a human approves.
- Analysis & research
- Content creation with approval
- Monitoring & reporting
- Enquiry qualification & appointment
- Operation & adjustment
Become the top recommendation when customers ask the AI.
AI systems answer buying questions from sources they trust: trade media, directories, portals, and websites whose content they can cite. If you don't appear there, you don't appear in the answer.
We turn your website into a citable source: content that answers the real buying questions, a consistent entity and technical readability for AI crawlers. Digital PR builds the third-party sources; together they decide whether the AI names you.
What we deliver
- Prompt research: your customers' buying questions as a prompt set measured monthly across ChatGPT, Perplexity, Google AI and Claude
- Content readiness: optimise existing pages for citation, create new answer pages
- Citation optimisation: increase share of voice per engine
- Entity building and E-E-A-T audit: consistent brand and person data, authors, evidence, trust signals
- Bot management and log file analysis: which AI crawlers come and what they read
- Monthly prompt reporting with tracking through to the enquiry in GA4
Authority that AI systems cite.
Articles where your customers read
Placement of articles in your target group's industry media, where AI systems look things up.
Sources that get cited
Own data and studies that newsrooms and AI systems adopt as evidence.
Evidence across the market
Directories, portals, podcast and video, plus monitoring of which third-party sources trigger your mentions.
of citations in AI answers come from third-party sources, not from brand domains.
MUCK RACK · 25 MILLION CITED LINKSThe foundation the AI draws on.
AI systems access search indexes; ChatGPT, for instance, uses Bing and the Google index. Those without authority on Google rarely appear in AI answers either. That is why SEO remains the foundation.
The focus is on search queries with buying intent, not on traffic volume. Every piece of content works twice: as a ranking in Google Search and as a source in the AI answer.
What we deliver
- Technical audit: Core Web Vitals, crawling and indexing, prioritised fix list
- Structured data and clean site architecture
- Keyword set along the buying decision, not sorted by search volume
- Content that ranks in Google Search and works as an AI source at the same time
- Internal linking that concentrates authority
- Monthly ranking and visibility reporting
Agents that work across the whole process and act on every enquiry immediately.
Reply in seconds
The agent replies immediately, qualifies by your criteria and puts the appointment straight into the calendar, with a handover including the full history.
Creation with approval
Agents create content and page optimisations; every publication goes through human approval.
Monitoring runs alongside
Analysis, monitoring and adjustment run continuously; every month you see what the agents have delivered.
more likely an enquiry gets qualified when the reply comes in 5 instead of 30 minutes.
MIT SLOAN / INSIDESALES · 15,000+ LEADSWhat results has seraif achieved?
Who is behind seraif?
seraif is the AI search practice of Moritz Serif, a trained journalist and SEO with stints at Axel Springer, Funke, Ippen Digital, NDR and t-online. For one publisher he built 13.2 million clicks in twelve months, via Google Discover and news boxes.
ChatGPT names him first when users ask for a Google Discover expert. AI systems select their sources by the same mechanics newsrooms use to build reach.
What clients say about working with seraif.
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
How does working together work?
AI Recommendation Check
We test live whether ChatGPT, Perplexity and Google AI recommend you. Free of charge.
Discuss the results
We go through the answers together: where you stand, whom the systems recommend instead, and which steps are needed.
Start working together
If it fits for both sides, we start with a roadmap, fixed KPIs and monthly reporting down to revenue level.
What does it cost?
Quick check
The baseline with a results call: where you stand in AI answers and whom the systems name instead.
Deep-dive analysis
Root-cause analysis and prioritised roadmap for six months, usable without us.
Growth
The ongoing chain: AI search, SEO and AI agents. Monthly prompt reporting, tracking through to the enquiry, adjustment at no extra cost.
Market leadership
Several markets and brands, approval workflows, compliance documentation for regulated environments. Typical mandates: €10,000 to €20,000/month.
The AI Recommendation Check
- Instant check of your website: are ChatGPT, Claude, Perplexity, Google AI and Copilot allowed to fetch your content, and do they find answers there?
- Live test of your buying prompts on ChatGPT, Perplexity, Google AI and Claude
- Competitor comparison
- Concrete next steps, prioritised by impact