Does ChatGPT
recommend you,
or your competitor?
More and more people ask ChatGPT, Perplexity and Google AI before they buy. seraif makes sure these systems recommend you, and that the recommendation turns into enquiries, bookings, purchases and measurable revenue.
Or start with the free AI Recommendation Check?
If ChatGPT doesn't name you, your competitor makes the sale.
With Google, the rule was: ten blue links, ten chances. The AI answer replaces that list with one recommendation.
Asked for the right provider, the AI names two or three companies. If yours isn't among them, the decision is made without you.
More and more people use AI to search for providers and products.
How does seraif get your company into AI answers?
AI Recommendation Check
The live test. We ask AI systems the questions your customers ask and document who gets recommended.
- Instant check: access for AI systems, structured data, answer structure, authority signals
- Full check: live test of your buying prompts on ChatGPT, Perplexity, Google AI and Claude
- Competitor comparison and prioritised action plan, evaluated personally
AI Search
Your company appears in the answers when customers ask for a solution. With content and structures that AI systems cite.
- Content that answers your customers' real buying questions
- Mentions in trade media and third-party sources that AI systems use as evidence
- Technical foundation so AI crawlers can read and use your pages
- Monthly evaluation of which prompts name you and which don't yet
- Tracking: visitors from AI answers show up in your analytics, right through to the enquiry
SEO
SEO is the foundation: authority and trust with Google feed directly into AI search. ChatGPT, for instance, draws on the Google index.
- Rankings for the search queries that carry buying intent
- The same content works twice, in Google Search and in AI answers
- Experience from newsrooms with audiences in the millions
AI Agents
A recommendation is worth nothing if the enquiry sits unanswered. AI agents reply within seconds, qualify the lead and put the appointment in the calendar. They also work inside the AI search process: analysis, optimisation, content creation, monitoring.
- The agent answers and qualifies enquiries around the clock
- Handover to your team with all the details, no paperwork
- The same pipeline our agency runs; on request we set it up for you
We optimise AI answers, with the pipeline our own agency runs.
95 percent of AI projects in companies deliver no measurable effect, according to an MIT analysis of more than 300 deployments from 2025. What is usually missing is execution in day-to-day business.
seraif is part of the other 5 percent. Research, production, CRM and reporting run through our own AI pipeline every day; a human does the quality control. On request we set up the same pipeline for our clients.
Our own pipeline, live in use
- A human assigns the task and sets the goal
- AI research gathers data and sources
- AI production creates analyses and drafts
- A second, independent AI pre-checks; a human does the quality control
- CRM and reporting update automatically
- In the end a human makes the decision, with all the facts on the table
Who is behind seraif?
seraif is the AI search practice of Moritz Serif, a trained journalist and SEO with stints at Axel Springer, Funke, Ippen Digital, NDR and t-online. For one publisher he built 13.2 million clicks in twelve months, via Google Discover and news boxes.
ChatGPT names him first when users ask for a Google Discover expert. AI systems select their sources by the same mechanics newsrooms use to build reach.
What clients say about working with seraif.
Amazon“Moritz helped us enormously in optimising our GEO strategy. His knowledge of the news world and his ability to understand our perspective and challenges precisely were outstanding.”
Catalina GeibPolicy and Press Comms Manager, Amazon
Stimme Mediengruppe“Moritz comes from the newsroom, and you can tell in his SEO work. In an SEO audit he showed us where we were giving away traffic potential. He put his finger on the sore spot, and that is exactly what moved us forward, including on Google Discover.”
Markus MerzHead of Digital / Deputy Editor-in-Chief, Stimme Mediengruppe
What results has seraif achieved?
ChatGPT names Moritz Serif, the owner of seraif, first when users ask who is an expert for Google Discover.

How does working together work?
AI Recommendation Check
We test live whether ChatGPT, Perplexity and Google AI recommend you. Free of charge.
Discuss the results
We go through the answers together: where you stand, whom the systems recommend instead, and which steps are needed.
Start working together
If it fits for both sides, we start with a roadmap, fixed KPIs and monthly reporting down to revenue level.
What does seraif cost?
AI Recommendation Check
Instant check plus personal evaluation: whether AI systems recommend you and whom they name instead.
Deep-dive analysis
The full analysis with a prioritised roadmap. Your working basis for the next six months, usable without us.
Growth
The full chain: AI search, SEO and AI agents, monthly reporting down to enquiry and revenue level.
Market leadership
For regulated environments, several brands or markets. A dedicated programme with its own KPIs.
The AI Recommendation Check
- Instant check of your website: are ChatGPT, Claude, Perplexity, Google AI and Copilot allowed to fetch your content, and do they find answers there?
- Live test of your buying prompts on ChatGPT, Perplexity, Google AI and Claude
- Competitor comparison
- Concrete next steps, prioritised by impact